We know there are tons of event ticketing platforms out there—including Yeerlo (the best, if we do say so ourselves). But this isn’t about us; it’s about helping you spot the green flags and dodge the peppery red ones. Alright, let’s get into showing you how to make an informed choice already!
What makes a great event ticketing platform, you ask? It’s all about the features. Top features to seek out in an event ticketing platform include seamless ticket sales, customizable event pages, real-time reporting, integrated payment options, etc The right platform should do the heavy lifting, allowing you to focus on planning an unforgettable event.
But there’s more! Grab my hand, and let me walk you through the top features to look for in an event ticketing platform. Stick around to make an informed choice and wow your attendees.
1. User-Friendly Interface
Imagine reaching out to an event ticketing platform to handle your event, only to find their interface screaming ‘You just signed up for a puzzle.’ Confusing, right? A great ticketing platform should have a clean, intuitive interface that doesn’t make you feel like you need web designing skillsets to navigate it.
Look for drag-and-drop features, clear navigation, and step-by-step guides. The goal is for you to set up your event in minutes—not hours. And let’s be honest, who has time for endless tutorials? nobody has time for that.
2. Customizable Event Pages
When choosing an event ticketing platform, make sure it lets you personalize your event page. Think of your event page as the storefront for your event—if it’s bland or generic, it’s easy for people to scroll right past it.
Look for a platform that allows you to infuse your branding, colors, and style. Add high-quality images, eye-catching banners, or even a promo video if you want to level up your presentation.
Something, that also allows you add, a countdown timer to create urgency? Add one! These little touches can grab attention and get people clicking that ‘Buy Ticket’ button in no time.
3. Multiple Ticketing Options
You also want to find a platform that recognizes not all attendees are the same. Some crave VIP access, while others are perfectly content with general admission. A top-tier platform should let you offer a variety of ticket types—VIP, early bird, group discounts, and more. This flexibility helps you attract a broader audience and boost your ticket sales.
And don’t overlook promo codes. Everyone loves a good deal, so make sure the platform you choose lets you create discounts and special offers. After all, who doesn’t enjoy saving a few change? not me though!
4. Mobile-Friendly Design
Let’s get real: Most people are browsing on their phones—you’re probably reading this on one right now.
If you choose an event ticketing platform that isn’t mobile-friendly, you’re risking potential attendees. Their event page and ticket purchase process should be seamless on mobile devices. After all, nobody wants to pinch and zoom just to buy tickets. That’s a surefire way to lose customers—fast.
Pro tip: Test the mobile experience yourself before committing to a platform. If it’s not smooth, it’s time to move on. And just so you know, our platform is 100% mobile-friendly.
5. Integrated Payment Options
Payment should be the easiest part of the ticket-buying process. Look for event ticketing platforms that support multiple payment methods, like credit cards, PayPal, and even digital wallets like Apple Pay and Google Pay.
And, because you’ve read up to this point, I’ll give you another tip; The platform should also offer secure payment processing. Nothing scares off buyers faster than a sketchy-looking checkout page. Secure sockets layer (SSL) encryption is your best friend here.
6. Seamless Social Media Integration
Social media is where the magic happens. A good ticketing platform should make it ridiculously easy to share your event across platforms like Instagram, Facebook, and Twitter. Even better? Integration with ads so you can run targeted campaigns directly from the platform.
Imagine your potential attendees scrolling through Instagram and—bam! They see your event with a big, juicy “Get Tickets Now” button. Talk about effortless marketing and branding, come on!
7. Analytics and Reporting
Data is power. With the right insights, you can figure out what’s working (and what’s not) in your event promotion. The best event ticketing platforms come with built-in analytics to track ticket sales, audience demographics, and marketing performance.
For instance, are more people buying tickets on weekends? Is your early bird discount driving sales or flopping? These insights help you tweak your strategies for maximum impact. yup, that’s definitely a top feature to look out for.
8. Support for Virtual and Hybrid Events
Its 2025 people! Not all events happen in-person. Virtual and hybrid events are here to stay, so whatever platform you settle for, should support live streaming, virtual tickets, and hybrid event setups. Bonus points if it integrates with platforms like Zoom or YouTube Live.
This feature is a game-changer for reaching a global audience. Whether it’s a conference, workshop, or concert, virtual options let you break geographic barriers.
9. Customer Support That Actually Helps
Let’s be realistic, Things can (and may) go wrong. Maybe it’s a glitch in the system, or perhaps someone’s ticket didn’t generate properly. When this happens, you need a customer support team that’s ready to step in and save the day.
Look for platforms with 24/7 support via chat, email, or phone. Bonus points for a comprehensive FAQ section that’s actually useful. Trust me, you’ll thank yourself, and me later.
10. Affordable Pricing
Finally, let’s talk money. The best event ticketing platforms should offer transparent pricing without hidden fees. Some platforms charge a flat fee per ticket, while others take a percentage of your sales.
Do the math and choose what works best for your budget. It’s up to you—and your marketing or communications team (if you have one)—to decide which pricing model aligns with your strategy.
And don’t forget: the cheapest option isn’t always the best if it skimps on features or support, so, by all means go for cheaper options, but ensure they cover every feature listed here, okay?
Choose Yeerlo
Yes, we’ve got it all. Every single feature I’ve mentioned is available with us—so why not give us a shot?
Next time you’re shopping for an event ticketing platform, keep this checklist in mind. The right platform doesn’t just sell tickets—it creates an experience. And that’s what keeps your attendees coming back for more.
Stay tuned for our next post, where we’ll share 5 tips for boosting ticket sales with Yeerlo’s features. Happy New Year, and we’ll see you in the next one!
Happy ticketing!
